Uterque
UTERQUE launch event
Target: Announce Uterque brand appearance at the Russian market; Inform about the brand values, features and positioning; Create a loyal pool of targeted media; Present Uterque SS’10 collection
How: Organization of the unusual presentation and press lunch in the heart of Moscow in the “Lutch” restaurant
Target Audience: Russian top media representatives in fashion and lifestyle sphere, Brand partners
Results: 30 guests, extraordinary decoration, positive feedback from guest after the event
