Sony
Sony BRAVIA MONOLITH launch event
Target: Inform the target media about the Sony BRAVIA MONOLITH launch in Russia, increase the target media pool by design and lifestyle representatives, repositioning of the Sony television style and technology into the design and lifestyle sphere, communication support for the new Product category : monolithic design, transfer consistent message of the absolute masterpiece campaign through the PR channels
How: Organization of the unusual technological presentation in the heart of Moscow in GUM
Target Audience:Russian media representatives, Brand partners, famous Russian designers and architects
Results:300 guests, extraordinary decoration, positive feedback from guest after the event
