Osis
OSIS+ Launch of the new product line
Target: Inform the target media about the launch of the new OSIS product line, to ensure coverage of publications in Russian glossy media
How: Organization of the dynamic unusual presentation on the fashion conceptual venue Chill out Loft-Studio (“Arma”) including master-classes from Schwarzkopf stylists special for Russian journalists
Target Audience: Beauty editors of Russian print and Internet media
Results: 30 guests, extraordinary decoration, positive feedback from guest after the event
