Mont Blanc
Closing ceremony of the Moscow Easter Festival 2008
Aim: Arrange a press conference with the chairman of the Montblanc Cultural Foundation, Chinese pianist and virtuoso Lang Lang in the frame of the Moscow Easter Festival
Target audience: Selected media representatives
How: By organizing the press conference in the Svetlanovsky Hall of the Moscow International House of Music, to be followed by a concert and VIP reception
Results: Around 20 publications and TV reports covered the Montblanc event
