Millionaire Fair 2005
The biggest exhibition of luxury goods and services presented for the first time in Russia.
Target audience: The Event was organized for three target audiences: consumers, professionals of the industry and media representatives
Results:
- Communication strategy: 23 000 exhibition visitors over four days
- Sales and marketing: 102 national and international companies participated
- Image Building: The first Millionaire Fair was appointed “Winner of the International Diamond Award” for the best exhibition in 2005
- Media relations: 648 articles, 34 TV reports were initiated and 216 journalists received accreditation to the event
