Men of the Year
“Men of the Year” ceremony by Esquire and Harper’s Bazaar magazines in Kazakhstan
Target audience: Opinion makers, trendsetters, the country’s political and business elite, advertising clients and selected readers
Aim: Stage an international-class event in Kazakhstan. Position the magazines as the leaders on the country’s glossy publications market
How: By organizing an event with an action-packed program including : the awards ceremony, a performance by Moscow DJ Katya Pushkina, a fashion show by Classico Italia, a buffet by French chef Yannika Malé, and an appearance by Hollywood star Daryl Hannah.
The project was carried out with numerous partners: Carrera y Carrera, Landmark Estate Development Group, Classico Italia, and the musical Chicago
Results: Over 800 guests and extensive media coverage
