Martini All That Glam
Launch event of the new advertising campaign “Martini Gold”.
Special guest: Hollywood star Gwyneth Paltrow.
Target audience: Moscow trendsetters, VIPs, business partners, celebrities, national and international media representatives
Aim:Strengthen Martini’s position as a prestigious, fashionable and sophisticated brand. Reinforce Martini’s leading reputation as a trendsetter in Moscow’s high life. Ensure extensive media coverage
How: By organizing a unique event revealing the latest lifestyle trends including a special appearance by Hollywood star Gwyneth Paltrow and the release of a corporate magazine. The Martini Gold collection became an opinion making style guide. It is published since then on a annual basis with the participation of world known photographers and authors
Results: 1.000 people attended, including VIPs and celebrities. More than 200 local and international publications covered the event
“Martini Gold Collection” corporate publication
Aims: Develop from scratch an editorial and publishing concept for a corporate publication
How:Invite Moscow’s 10 leading authors to write essays on the upcoming season’s trends, arrange photo shoots featuring original Martini-based cocktails. The agency worked on the concept, articles and photo shoots, as well as managing the printing and distribution of the magazine.
Results: 50,000 copies were printed, 100 of which were personally signed by Gwyneth Paltrow and given to VIPs at the launch event
