Laureus World Sports Award
The Oscar of sports for the first time in Russia.
Aim: Conduct a PR campaign for Russia’s first Laureus World Sports Award ceremony in St.Petersburg, build up media attention, create a positive image of Russia among the world’s sporting community
Target audience: Sporting community, celebrities, journalists, business and political elite
How: By managing the work of the event’s press office, including Moscow journalists visiting St Petersburg, finding information partners, coordinating a series of special projects in the print and electronic media that aimed to promote Laureus in Russia
Results: More than 150 journalists attended the press conference, the event was featured in 75 TV reports and 457 publications
