Grand Havana Room
Grand Havana Room Moscow presentation
Aim: Promote the opening of the Grand Havana Room
Target audience: Russia’s business and political elite, media representatives
How: By holding a press conferences to cover the arrival of John Voight and Dolph Lundgren (members of the Grand Havana Room in the US) followed by a private reception at the Grand Havana Room with the Hollywood stars
Results: Featured in 12 TV reports and 50 publications
