Gillette Fusion
Gillette Fusion — Vertical Catwalk
Aim: To organize the launch party for the new Gillette Fusion range in Russia, attracting as much attention as possible to the event with an innovative event concept
Target audience: General public and consumers
How: Organizing Russia’s first Vertical Catwalk project, the brainchild of renowned event organizer Jochen Schweizer, at the Swissotel Krasniye Holmy
Results: 500 VIP guests and over 1,000 passersby attended the event. Nationwide media coverage
