Baldessarini
Baldessarini’s first anniversary in Almaty
Aim: Reinforce existing client loyalty, attract new clients and business partners to frequent the boutique
Target audience: Existing and potential clients, the brand’s partners from Germany, media representatives
How: Boutique event with participation of the campaign face – Charles Schuman followed by a private concert of Pop star Haddaway
Results: Covered in all top local media outlets ( Radio , TV and print)
